• Business lessons from a racecar driver
    “If everything seems under control, you’re just not going fast enough” This is one of my favorite quotes from by Mario Andretti As relevant as this may seem to Business, Mario was actually a Racecar driver ( with an incredible track record, and hundreds of wins) but I realised many racing techniques are relevant in…
  • State of Marketing Report: Covid-19
    Marketing has changed dramatically across the board in the wake of Covid-19. We are experiencing an unprecedented situation, and no one has “been there” before. That’s why everyone is looking at marketing leaders like yourself for guidance. We’ve partnered with G-CMO and Zest to put together a comprehensive report on the state of marketing across…
  • Repurpose Hubspot for your job Search
    Published in partnership with AC Lion Looking for a job is like a full time job in itself, so today here I’m going to show you how to set yourself up with a CRM for your job search. There are many options popping up with various solutions for staying on top of your job search,…
  • Creating personal connections at scale
    Automation and personalization are not opposing concepts. As a matter of fact, a bit of boilerplate can actually help to speed along the connection between customer and company. You’re doing your audience a favor by automating the acquisition stages of the sales funnel. The modern consumer appreciates and prefers customer service bots to real people…
  • Chatbots for SMBs — the Hubspot Chatbot
    Let’s take a look at some of the pros and cons of the Hubspot chatbot so that you can make an informed decision about including it in your operations.